Design is not making beauty, beauty emerges from selection, affinities, integration, love.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
What separates design from art is that design is meant to be… functional.
Create your own visual style… let it be unique for yourself and yet identifiable for others.
We strive for two things in design: simplicity and clarity. Great design is born of those two things.